Helping Spas Grow Online

A few years ago, my online store generated around $2,000 a year. Last year it surpassed six figures in online sales.

Hi, I'm Pila Xian. I'm the owner and solo esthetician behind Heaven on Earth, a day spa in Aspen, Colorado.

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The growth didn't come from one big change. It came from consistently improving the things many spa owners know are important but rarely have the time to focus on: website updates, SEO, Google visibility, customer communication, and creating an online experience that makes it easier for people to book and buy.

Like many spa owners, I spent years focused on caring for clients and running my business. The online side often felt overwhelming, and I wasn't always sure where to start. Over time, I figured out what worked, built the right support around me, and began seeing meaningful results. Today, I work with a limited number of spa owners who know their online presence could be doing more for their business but aren't sure where to start.

Areas I Can Help With

  • Website improvements
  • SEO, Google, and AI Search visibility
  • Online store optimization
  • Email marketing and customer communication
  • Online booking experience
  • Conversion optimization
  • Digital strategy for spa owners

Pila with guest at the heaven on earth spa in aspen, co

Why work with me?

I'm not a marketing agency.

I'm an esthetician and spa owner who figured out what worked in my own business and now help a limited number of other spa owners do the same.

I work with a small team to help implement the technical pieces, but everything we recommend is based on what has worked in my own spa.

I'm also intentional about who I work with and only partner with spas that don't carry the same product lines I do, so there's never a conflict of interest.

If you'd like to explore what's possible for your spa, I'd love to connect.

Let's Talk

Testimonials

Best ... Facial ... Ever ...

Ali Margo

Pila is an absolute gem! Her facials are truly amazing and will make your skin feel like sheer perfection: lighter yet tighter, smoother and more youthful. I was astounded by the results! She provides a relaxing and enjoyable experience from start to finish.

Virgina Edelson

Thanks for your amazing facials! You have such a great touch; heavenly massage along with facial. Loved the products you used and the ones I took home.

Ally Ford

I love, love, love Pila’s Oxygen Facial. My skin never felt so hydrated or looked better. Her amazing massage made me melt into her table…I didn’t want to leave.

Mala McQueen